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Employer branding + HR marketing

Our objectives: Differentiate yourself from your competitors to make your company more attractive as an employer to potential candidates as well as to your current employees.

The impact of the labour shortage

According to the Quebec government, the labour shortage will be at its peak in 2030. Economists and analysts predict that at that time, there will be approximately 1.4 million job vacancies. In addition, the main sectors that will be affected will be those with technical and physical trades/jobs such as those in the construction industry.


The labour shortage is already extremely difficult for construction companies. Unfortunately, if you don't do something to become a more attractive employer, you will find it increasingly difficult to recruit new employees and it is inevitable that some of your current employees will go elsewhere.


The sustainability and growth of your business is intimately linked to the capabilities of your human resources. It is therefore essential now, more than ever, to invest in a strong employer brand and HR marketing strategy.


At BuildUp, we think outside the box and leverage our extensive background in recruitment and digital strategy to position your company with your most important target audiences; your potential employees and your current employees.

What is an employer brand?

All companies have an employer brand, whether they are aware of it or not!

The employer brand includes the company's identity, its culture, its values, and its operating principles and internal and external communications. It answers the question that many employees ask themselves when considering a new challenge: "What makes this company unique and interesting enough for me to work there?" The answer to this question involves several aspects of the company; all of which make up the employer brand. 

The goal of employer branding is to clearly and concisely articulate the company's culture and values to current and potential employees. Employer branding must portray an authentic, realistic and engaging picture of who the company is as an employer in order to attract and retain top talent.

The 5 main pillars of the employer brand

employer brand

What is HR marketing?

HR marketing is an expertise that combines human resources management and marketing tactics. The objective of HR marketing is to consolidate and promote your company's employer brand in order to facilitate the attraction, mobilization and retention of talent within your company.

top 5 main pillars of the employer brand

Our Key Services

We'll take you from developing your employer brand to developing and executing an HR marketing strategy. Our team of experts offers the following services:

What Will the Labour Shortage Look like by 2030?

*The video is available only in French.

How Much Does a Turnover Rate Cost?

*The video is available only in French.

Do you have any questions or would you like more information about our services? Do not hesitate to contact us! A member of our team will contact you as soon as possible. Free quote with no obligation!

Main Address
3800 Saint-Patrick Street, suite 312,
Montreal, Quebec

H4E 1A4





Other phone numbers

Toll free 1-800-403-0582




Service Area

  • Partout au Québec - recrutement

  • Greater Montreal – Labour Hire

  • Throughout Quebec - Recruitment


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